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Excellence in Travel Information & Marketing
Excellence in Travel Information & Marketing
Excellence in Travel Information & Marketing
Submission Criteria
Previous Winner
A submission in this category should demonstrate
This category covers all areas of transport marketing including information, promotion and travel planning. We will be looking for clear evidence that the approach that you have chosen has brought about results. This may be patronage increases, modal shift or greater awareness of a particular service/ facility, or feature.
Submission Criteria
Previous Winner
A submission in this category should demonstrate
This category covers all areas of transport marketing including information, promotion and travel planning. We will be looking for clear evidence that the approach that you have chosen has brought about results. This may be patronage increases, modal shift or greater awareness of a particular service/ facility, or feature.
Submission Criteria
Previous Winner
A submission in this category should demonstrate
This category covers all areas of transport marketing including information, promotion and travel planning. We will be looking for clear evidence that the approach that you have chosen has brought about results. This may be patronage increases, modal shift or greater awareness of a particular service/ facility, or feature.
Caledonian MacBrayne
Every Journey Starts a Story
Caledonian MacBrayne’s “Every Journey Starts a Story” campaign celebrated the unique role ferry services play in connecting Scotland’s island communities. Combining powerful storytelling with high-quality creative content, the campaign highlighted the people, places and experiences that make Scotland’s ferry network so important. Through a multi-channel approach spanning digital, social and traditional media, CalMac successfully strengthened customer engagement and reinforced the value of ferry travel to residents and visitors alike. The campaign showcased not only destinations, but also the communities served by the network, creating an emotional connection with audiences while strengthening the CalMac brand.
Caledonian MacBrayne
Every Journey Starts a Story
Caledonian MacBrayne’s “Every Journey Starts a Story” campaign celebrated the unique role ferry services play in connecting Scotland’s island communities. Combining powerful storytelling with high-quality creative content, the campaign highlighted the people, places and experiences that make Scotland’s ferry network so important. Through a multi-channel approach spanning digital, social and traditional media, CalMac successfully strengthened customer engagement and reinforced the value of ferry travel to residents and visitors alike. The campaign showcased not only destinations, but also the communities served by the network, creating an emotional connection with audiences while strengthening the CalMac brand.
Caledonian MacBrayne
Every Journey Starts a Story
Caledonian MacBrayne’s “Every Journey Starts a Story” campaign celebrated the unique role ferry services play in connecting Scotland’s island communities. Combining powerful storytelling with high-quality creative content, the campaign highlighted the people, places and experiences that make Scotland’s ferry network so important. Through a multi-channel approach spanning digital, social and traditional media, CalMac successfully strengthened customer engagement and reinforced the value of ferry travel to residents and visitors alike. The campaign showcased not only destinations, but also the communities served by the network, creating an emotional connection with audiences while strengthening the CalMac brand.
First Bus Scotland
LFG Youth Campaign
First Bus Scotland’s LFG Youth Campaign was designed to engage younger audiences and encourage greater use of public transport. Using creative content, targeted messaging and channels relevant to younger passengers, the campaign successfully raised awareness of bus travel while highlighting its affordability, convenience and environmental benefits. The initiative demonstrated a strong understanding of its audience, using language and platforms that resonated with younger people. By helping build positive perceptions of public transport among the next generation of passengers, the campaign supported wider goals around modal shift, accessibility and sustainable travel while delivering impressive levels of engagement.
First Bus Scotland
LFG Youth Campaign
First Bus Scotland’s LFG Youth Campaign was designed to engage younger audiences and encourage greater use of public transport. Using creative content, targeted messaging and channels relevant to younger passengers, the campaign successfully raised awareness of bus travel while highlighting its affordability, convenience and environmental benefits. The initiative demonstrated a strong understanding of its audience, using language and platforms that resonated with younger people. By helping build positive perceptions of public transport among the next generation of passengers, the campaign supported wider goals around modal shift, accessibility and sustainable travel while delivering impressive levels of engagement.
First Bus Scotland
LFG Youth Campaign
First Bus Scotland’s LFG Youth Campaign was designed to engage younger audiences and encourage greater use of public transport. Using creative content, targeted messaging and channels relevant to younger passengers, the campaign successfully raised awareness of bus travel while highlighting its affordability, convenience and environmental benefits. The initiative demonstrated a strong understanding of its audience, using language and platforms that resonated with younger people. By helping build positive perceptions of public transport among the next generation of passengers, the campaign supported wider goals around modal shift, accessibility and sustainable travel while delivering impressive levels of engagement.
Glenfarg Community Transport Group
Glenfarg Community Transport Group has demonstrated how effective communication and community engagement can help build support for local transport services. Through a strong focus on local needs, the organisation has successfully promoted its services while ensuring residents understand the transport options available to them. Clear information, active engagement and a community-led approach have helped increase awareness, encourage usage and strengthen connections within the local area. The initiative highlights the importance of effective communication in ensuring transport services remain visible, accessible and relevant to the communities they serve.
Glenfarg Community Transport Group
Glenfarg Community Transport Group has demonstrated how effective communication and community engagement can help build support for local transport services. Through a strong focus on local needs, the organisation has successfully promoted its services while ensuring residents understand the transport options available to them. Clear information, active engagement and a community-led approach have helped increase awareness, encourage usage and strengthen connections within the local area. The initiative highlights the importance of effective communication in ensuring transport services remain visible, accessible and relevant to the communities they serve.
Glenfarg Community Transport Group
Glenfarg Community Transport Group has demonstrated how effective communication and community engagement can help build support for local transport services. Through a strong focus on local needs, the organisation has successfully promoted its services while ensuring residents understand the transport options available to them. Clear information, active engagement and a community-led approach have helped increase awareness, encourage usage and strengthen connections within the local area. The initiative highlights the importance of effective communication in ensuring transport services remain visible, accessible and relevant to the communities they serve.
McGill’s Bus Group
Service 38: Powering Positive Travel Change
McGill’s Service 38 marketing campaign successfully supported the transformation of a key bus route connecting Falkirk and Stirling. Combining investment in services with targeted marketing activity, the campaign encouraged passengers to reconsider their travel choices and embrace public transport. Through a mix of traditional and digital communications, the initiative highlighted improvements to the service while promoting the wider benefits of bus travel. The campaign helped drive passenger growth, improve awareness and strengthen the route’s profile within the communities it serves. It provides an excellent example of how effective marketing can support meaningful behavioural change.
McGill’s Bus Group
Service 38: Powering Positive Travel Change
McGill’s Service 38 marketing campaign successfully supported the transformation of a key bus route connecting Falkirk and Stirling. Combining investment in services with targeted marketing activity, the campaign encouraged passengers to reconsider their travel choices and embrace public transport. Through a mix of traditional and digital communications, the initiative highlighted improvements to the service while promoting the wider benefits of bus travel. The campaign helped drive passenger growth, improve awareness and strengthen the route’s profile within the communities it serves. It provides an excellent example of how effective marketing can support meaningful behavioural change.
McGill’s Bus Group
Service 38: Powering Positive Travel Change
McGill’s Service 38 marketing campaign successfully supported the transformation of a key bus route connecting Falkirk and Stirling. Combining investment in services with targeted marketing activity, the campaign encouraged passengers to reconsider their travel choices and embrace public transport. Through a mix of traditional and digital communications, the initiative highlighted improvements to the service while promoting the wider benefits of bus travel. The campaign helped drive passenger growth, improve awareness and strengthen the route’s profile within the communities it serves. It provides an excellent example of how effective marketing can support meaningful behavioural change.
ScotRail
Spirit of Scotland Rover M-Pass
ScotRail’s Spirit of Scotland Rover M-Pass campaign promoted one of the country’s most flexible and attractive rail travel products to both domestic and international audiences. By highlighting the freedom, convenience and value offered by the pass, the campaign encouraged passengers to explore more of Scotland using sustainable transport. The initiative combined digital marketing, partnership working and customer-focused communications to increase awareness and engagement. By making rail travel more accessible and appealing to leisure travellers, the campaign supported tourism, encouraged sustainable journeys and showcased Scotland’s rail network as a gateway to discovering the country.
ScotRail
Spirit of Scotland Rover M-Pass
ScotRail’s Spirit of Scotland Rover M-Pass campaign promoted one of the country’s most flexible and attractive rail travel products to both domestic and international audiences. By highlighting the freedom, convenience and value offered by the pass, the campaign encouraged passengers to explore more of Scotland using sustainable transport. The initiative combined digital marketing, partnership working and customer-focused communications to increase awareness and engagement. By making rail travel more accessible and appealing to leisure travellers, the campaign supported tourism, encouraged sustainable journeys and showcased Scotland’s rail network as a gateway to discovering the country.
ScotRail
Spirit of Scotland Rover M-Pass
ScotRail’s Spirit of Scotland Rover M-Pass campaign promoted one of the country’s most flexible and attractive rail travel products to both domestic and international audiences. By highlighting the freedom, convenience and value offered by the pass, the campaign encouraged passengers to explore more of Scotland using sustainable transport. The initiative combined digital marketing, partnership working and customer-focused communications to increase awareness and engagement. By making rail travel more accessible and appealing to leisure travellers, the campaign supported tourism, encouraged sustainable journeys and showcased Scotland’s rail network as a gateway to discovering the country.
Scottish Citylink Coaches
40 Years of Connections
Celebrating four decades of service, Scottish Citylink’s “40 Years of Connections” campaign successfully combined nostalgia, storytelling and future-focused messaging. The campaign highlighted Citylink’s role in connecting communities across Scotland while celebrating the people and journeys that have shaped the organisation’s history. Through a coordinated programme of media activity, customer engagement and brand promotion, the campaign generated strong awareness and positive sentiment. By reflecting on its heritage while looking ahead to the future, Citylink created a compelling narrative that resonated with passengers, partners and stakeholders across Scotland.
Scottish Citylink Coaches
40 Years of Connections
Celebrating four decades of service, Scottish Citylink’s “40 Years of Connections” campaign successfully combined nostalgia, storytelling and future-focused messaging. The campaign highlighted Citylink’s role in connecting communities across Scotland while celebrating the people and journeys that have shaped the organisation’s history. Through a coordinated programme of media activity, customer engagement and brand promotion, the campaign generated strong awareness and positive sentiment. By reflecting on its heritage while looking ahead to the future, Citylink created a compelling narrative that resonated with passengers, partners and stakeholders across Scotland.
Scottish Citylink Coaches
40 Years of Connections
Celebrating four decades of service, Scottish Citylink’s “40 Years of Connections” campaign successfully combined nostalgia, storytelling and future-focused messaging. The campaign highlighted Citylink’s role in connecting communities across Scotland while celebrating the people and journeys that have shaped the organisation’s history. Through a coordinated programme of media activity, customer engagement and brand promotion, the campaign generated strong awareness and positive sentiment. By reflecting on its heritage while looking ahead to the future, Citylink created a compelling narrative that resonated with passengers, partners and stakeholders across Scotland.
Stagecoach South Scotland
Electric Eleven Marketing Campaign
Stagecoach South Scotland’s Electric Eleven campaign supported the introduction of a new fleet of electric buses through a creative and highly visible marketing programme. The campaign focused on raising awareness of the environmental, social and passenger benefits associated with zero-emission transport while encouraging people to try the new services. Through a combination of branding, community engagement and targeted communications, the initiative successfully promoted sustainable travel and strengthened public awareness of the investment. The campaign demonstrates how effective marketing can support behavioural change while maximising the impact of major transport improvements.
Stagecoach South Scotland
Electric Eleven Marketing Campaign
Stagecoach South Scotland’s Electric Eleven campaign supported the introduction of a new fleet of electric buses through a creative and highly visible marketing programme. The campaign focused on raising awareness of the environmental, social and passenger benefits associated with zero-emission transport while encouraging people to try the new services. Through a combination of branding, community engagement and targeted communications, the initiative successfully promoted sustainable travel and strengthened public awareness of the investment. The campaign demonstrates how effective marketing can support behavioural change while maximising the impact of major transport improvements.
Stagecoach South Scotland
Electric Eleven Marketing Campaign
Stagecoach South Scotland’s Electric Eleven campaign supported the introduction of a new fleet of electric buses through a creative and highly visible marketing programme. The campaign focused on raising awareness of the environmental, social and passenger benefits associated with zero-emission transport while encouraging people to try the new services. Through a combination of branding, community engagement and targeted communications, the initiative successfully promoted sustainable travel and strengthened public awareness of the investment. The campaign demonstrates how effective marketing can support behavioural change while maximising the impact of major transport improvements.
Strathclyde Partnership for Transport
My Glasgow, My Subway
SPT’s My Glasgow, My Subway campaign celebrated the Subway’s unique place within Glasgow’s transport network while encouraging greater use of the system. Using engaging storytelling and strong visual branding, the campaign highlighted the role the Subway plays in connecting communities, supporting local businesses and helping people move around the city. Through a coordinated programme of communications and customer engagement activity, the initiative strengthened awareness of the service and reinforced its importance to Glasgow’s identity. The campaign successfully combined place-making, transport promotion and customer engagement to create a strong connection with audiences across the city.
Strathclyde Partnership for Transport
My Glasgow, My Subway
SPT’s My Glasgow, My Subway campaign celebrated the Subway’s unique place within Glasgow’s transport network while encouraging greater use of the system. Using engaging storytelling and strong visual branding, the campaign highlighted the role the Subway plays in connecting communities, supporting local businesses and helping people move around the city. Through a coordinated programme of communications and customer engagement activity, the initiative strengthened awareness of the service and reinforced its importance to Glasgow’s identity. The campaign successfully combined place-making, transport promotion and customer engagement to create a strong connection with audiences across the city.
Strathclyde Partnership for Transport
My Glasgow, My Subway
SPT’s My Glasgow, My Subway campaign celebrated the Subway’s unique place within Glasgow’s transport network while encouraging greater use of the system. Using engaging storytelling and strong visual branding, the campaign highlighted the role the Subway plays in connecting communities, supporting local businesses and helping people move around the city. Through a coordinated programme of communications and customer engagement activity, the initiative strengthened awareness of the service and reinforced its importance to Glasgow’s identity. The campaign successfully combined place-making, transport promotion and customer engagement to create a strong connection with audiences across the city.
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CHARITY PARTNERS
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SUPPORTED BY
CHARITY PARTNERS
© TransportTimes 2026
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